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    Columbia Campus
   
 
  May 27, 2023
 
2009-2010 Undergraduate Studies Bulletin 
  
2009-2010 Undergraduate Studies Bulletin [Archived Catalog]

JOUR 561 - Retail Advertising Management

Credits: 3
Planning and executing advertising in the retail store; the retail store’s relationship with the sales departments of communications media.

Prerequisites
JOUR 368 and senior standing